# Concho

From $400K with a handful of licenses to a scalable national headwear program.

- Category: Headwear · Apparel
- Year: 2025

## About

Concho USA is a collegiate headwear brand founded in 2022 by Texas A&M students Carter Kuo and Jackson Scheen. The company specializes in premium rope hats that blend tradition with modern design, drawing inspiration from the Concho River region in West Texas and the Texan lifestyle.

## Challenge

- Scaling obstacles despite early success — $400K in licensed sales on minimal licenses.
- Navigating multiple IP managers, each with different requirements.
- Managing institutional approvals, categorical clearances, retail authorizations, and product-level sign-offs.
- Royalty reporting fragmented across multiple licensing bodies.

## Approach

- Strategic portfolio development across multiple conferences and IP organizations.
- Multi-level approval management — institutional, categorical, retail, product-level.
- Direct relationship management with CLC, Affinity, and other IP managers.
- Full compliance and royalty reporting under one roof.
- Conference expansion strategy targeting Texas schools and the SEC.

## Results

- 25+ — University Licenses
- $400K — Starting Licensed Sales
- Faster — Product Launches
- 1 — Source of Truth for Reporting

## Conferences

Texas Schools, SEC

## IP partners

CLC, Affinity

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