Turn fandom
into your next
growth channel.
We combine relationships, technology, and decades of experience to help brands like yours win at licensing — from securing approvals to getting products on shelves.
Licensing isn't easy. We put it in play.
Six service lines. One operational team. Licensing, NIL, sponsorships, and retail — run by the people the licensors already know.
Licensing & Approvals
Applications, expansion into new schools and licensors, category additions, and renewals — handled end-to-end across CLC, Fanatics, Affinity, Exemplar, CAMPUS, and BrandComply.
Product & Artwork Submissions
Approval workflows managed from submission to sell-in. Brand guideline compliance, revision tracking, and direct coordination with licensors.
Royalty Reporting & Compliance
Monthly royalty reporting, compliance monitoring, and licensing governance — so you stay in good standing with every partner.
NIL & Athlete Partnerships
Athlete and collective outreach, deal structuring, contracts, and activation — NIL integrated with your licensing and retail strategy.
Athletics Sponsorships & MMR
Athletic department and multimedia rights deals — sourcing, proposals, negotiation, and activation across the entire sponsorship lifecycle.
Wholesale Sales & Retail
Campus bookstore outreach, licensed wholesale partnerships, and assortment strategy. Commission-only — no extra monthly fees.
Relationships you can't buy. For less than a hire.
Internal hires take months and cost six figures. Offshore agencies don't have the relationships. We're built different.
Immediate Expertise
Decades of experience starting day one. No ramp-up, no onboarding, no learning curve.
Real Relationships
We pick up the phone with the people who approve your applications. That changes everything.
Month-to-Month
No long-term contracts. Flexible terms that scale up and down with your program.
Full-time Results, Part-time Price
All the upside of a dedicated licensing team — without the salary, benefits, or headcount.
Wherever your approvals live, we're already there.
Every property approves through its own IP management system. We're fluent in the ones that matter — and we spend our days inside them so your team doesn't have to.
BrandManager360
CLC's licensee portal — the system of record for the 200+ collegiate properties under CLC representation.
BrandComply / Campus
Submission workflow used by collegiate licensees for schools running on the BrandComply stack.
BrandComply / College
Sister portal used by collegiate institutions that have moved off legacy systems.
Affinity
Independent licensing platform used by direct-licensed universities and properties.
Exemplar
Direct-licensing platform used by independent properties — Ivy League programs, Wyoming, and others outside the major rep agencies.
Disney
Disney's licensee portal for design, packaging, and product approvals across Disney, Pixar, Marvel, and Lucasfilm.
Pick your teams. Light up the globe.
Licensing a team is shorthand for activating its fanbase. Stack a few and watch your addressable market explode.
Search any team. Build your own mix.
Pull from every licensed property — colleges, NFL, MLB, NBA, NHL, MLS.
From a handful of licenses to nationwide reach.
The brands that work with us don't just add licenses — they unlock whole new markets.
“Onbase took licensing off our plate completely, and now we can focus on what we’re great at.”
— The Game Caps
Read the Story
Thread goes national.
How we took Thread Wallets from a handful of licenses to 75+ universities across five power conferences.
Read the StoryWant your brand here next?
Book a free 30 min strategy call. No pitch deck, no commitment — just a conversation about turning fandom into measurable growth.