Turn fandom
into your next
growth channel.
We combine relationships, technology, and decades of experience to help brands like yours win at licensing — from securing approvals to getting products on shelves.
Licensing isn't easy. We put it in play.
Every licensed brand has the same three jobs: get the licenses, run them clean, and sell more product. We run all three as one team.
Get the licenses you want.
We run the application process end to end and get you approved for the licenses you want across collegiate, professional, and entertainment properties.
- Applications through CLC, Fanatics, Affinity & Exemplar
- Pro & entertainment property programs
- Business plans, samples, insurance & advances
Stay compliant without the busywork.
We manage product submissions, royalty reports, and compliance by connecting your IP management platforms and your sales channels into one clean operation.
- Product & artwork submissions in every portal
- Royalty reports built from your real sales data
- Shopify, Amazon & manual sales connected
Sell more licensed product.
Our wholesale team and catalog act as an extension of your brand — selling into bookstores and retail — while athlete-powered marketing activates fan bases for cheaper, better-targeted ads.
- Commission-only wholesale team & catalog
- Bookstores, fan retail & independent doors
- Athlete-powered ads through Athletes App
Relationships you can't buy. For less than a hire.
Internal hires take months and cost six figures. Offshore agencies don't have the relationships. We're built different.
Immediate Expertise
Decades of experience starting day one. No ramp-up, no onboarding, no learning curve.
Real Relationships
We pick up the phone with the people who approve your applications. That changes everything.
Month-to-Month
No long-term contracts. Flexible terms that scale up and down with your program.
Full-time Results, Part-time Price
All the upside of a dedicated licensing team — without the salary, benefits, or headcount.
Wherever your approvals live, we're already there.
Every property approves through its own IP management system. We're fluent in the ones that matter — and we spend our days inside them so your team doesn't have to.
BrandManager360
CLC's licensee portal — the system of record for the 200+ collegiate properties under CLC representation.
BrandComply / Campus
Submission workflow used by collegiate licensees for schools running on the BrandComply stack.
BrandComply / College
Sister portal used by collegiate institutions that have moved off legacy systems.
Affinity
Independent licensing platform used by direct-licensed universities and properties.
Exemplar
Direct-licensing platform used by independent properties — Ivy League programs, Wyoming, and others outside the major rep agencies.
Disney
Disney's licensee portal for design, packaging, and product approvals across Disney, Pixar, Marvel, and Lucasfilm.
Pick your teams. Light up the globe.
Licensing a team is shorthand for activating its fanbase. Stack a few and watch your addressable market explode.
Search any team. Build your own mix.
Pull from every licensed property — colleges, NFL, MLB, NBA, NHL, MLS.
From a handful of licenses to nationwide reach.
The brands that work with us don't just add licenses — they unlock whole new markets.
“Onbase took licensing off our plate completely, and now we can focus on what we’re great at.”
— The Game Caps
Read the Story
Thread goes national.
How we took Thread Wallets from a handful of licenses to 75+ universities across five power conferences.
Read the StoryWant your brand here next?
Book a free 30 min strategy call. No pitch deck, no commitment — just a conversation about turning fandom into measurable growth.