Wholesale for licensed goods is its own world — bookstores and small retailers are the main buyers outside of Scheels, Dick's, and Rally House. Our wholesale team and catalog do the heavy lifting in those channels, and athlete-powered marketing activates fan bases for a fraction of typical DTC ad costs.
Everyone pitches the big-box fan shops. The volume — and the open doors — are in bookstores and independent retail. That's where relationships beat line sheets, and it's where we live.
Follett runs 1,000+ collegiate stores and Barnes & Noble College runs 715+. Add independent college stores buying through co-ops and trade shows, and bookstores are the single biggest licensed-goods channel most brands never crack.
Rally House, Scheels, Dick's, Hibbett, Academy, and Lids anchor the fan-shop channel. They're the names everyone knows — and outside of them, the market is bookstores and small retailers. We sell into both.
Local boutiques, gift shops, and game-day retailers move real volume around every fan base. They buy from reps they trust, one relationship at a time. That's exactly what our team does all day.
Our wholesale team and catalog act as an extension of your brand. We pitch your line to bookstore and retail buyers, take the orders, and chase the reorders. You pay commission on what we sell — nothing else.
Commission-only. No retainers, no monthly fees. We only win when you sell.
Cold ad creative fights the algorithm. Through Athletes App, we use NIL athletes to put targeted, native content in front of the fan bases you're licensed for — activating the exact audience that buys your product.
Vetted athletes create native product videos built for paid social — real people your fans already follow, not studio creative.
Ads run from the athletes' own accounts via Meta partnership ads and TikTok Spark Ads, so your targeting rides on authentic voices fans trust.
Pricing tied to ad spend instead of flat influencer fees, with discount-code attribution and Shopify integration so every dollar is trackable.
Book a free 30 min call. We'll look at your line, tell you which channels fit, and show you what commission-only wholesale looks like.
