How to get licensed with University of Southern California
University of Southern California runs its trademark licensing program through Affinity Licensing. Brands register with Affinity, request University of Southern California specifically, and are reviewed against the school's own standards before signing an agreement.
- Licensing managed by
- Affinity Licensing
- Where you apply
- Affinity licensing portal
- Typical collegiate royalty
- 10–15% of net sales
Licenses University of Southern California offers.
Each type is its own approval. Most brands start with the standard license and add others once they’re selling.
Standard trademark
The core license to put the school's names and logos on products, in the categories and sales channels you're approved for.
Getting your University of Southern California license.
- 01
Register as a licensee with Affinity
Create your company profile in the Affinity licensing portal with your business details, product categories and where you sell. Affinity reviews the company before any school sees the request.
- 02
Request University of Southern California
Apply for University of Southern California with a plan written for its fans: the products, the channels, and why your line adds something its current licensees don't. Proof of retail demand, like named retailers or purchase orders, carries the most weight.
- 03
Send insurance and supply-chain documents
Expect a certificate of insurance with an additional insured endorsement naming the licensor, typically occurrence-based product liability coverage written as dollar figures. You'll also disclose the factories that will make licensed product and confirm your code of conduct.
- 04
Sign the agreement and pay any advance
Once University of Southern California approves, you'll sign a license agreement covering your approved categories, channels and royalty rate, and pay any advance due at signing.
- 05
Get every design approved before you produce
A signed license doesn't clear you to manufacture. Each product category and sales channel is approved separately, and every piece of artwork is submitted and approved before production. Even small color corrections are resubmitted, so the finished product matches what was approved.
- 06
Report royalties on Affinity's schedule
Report sales and pay royalties through Affinity on the schedule in your agreement, including periods with no sales. Missed reports put approvals and the license itself at risk.
Mistakes that slow University of Southern California approvals
- Applying with a generic plan that doesn't mention University of Southern California.
- Selling in a channel your agreement doesn't cover.
- Producing samples or inventory before artwork is approved.
University of Southern California licensing questions.
- Who handles licensing for University of Southern California?
- University of Southern California's trademark licensing is managed by Affinity Licensing, and brands apply through the Affinity licensing portal.
- What types of licenses does University of Southern California offer?
- University of Southern California offers standard trademark licenses. Each is approved separately, so a standard license doesn't cover NIL, promotional or specialty products.
- What royalty rate and advance will I pay for University of Southern California?
- Collegiate royalty rates usually fall between 10% and 15% of net sales, and most schools also charge an advance when the license is issued, which is credited against the royalties you owe. University of Southern California's exact rate and advance are set in its license agreement. Onbase can walk you through what to expect before you apply.
- Do I need a license to sell products with University of Southern California's logo?
- Yes. Any product that uses University of Southern California's names, logos or marks needs a license, and every design has to be approved before it's produced or sold.
- Can Onbase help me get licensed with University of Southern California?
- Yes. Onbase runs license acquisition for brands end to end: the company application, the University of Southern California request and marketing plan, onboarding documents, and design approvals.
Get licensed
Get licensed with University of Southern California.
Onbase runs the Affinity application for you, from the company profile to signed agreements and approved designs.
Book a call or text us at (385) 412-8810