University of Wisconsin logo

How to get licensed with University of Wisconsin

University of Wisconsin licenses its trademarks through Fanatics Licensing Management, with applications, artwork and reporting handled in BrandComply CAMPUS. Brands apply for University of Wisconsin directly and are reviewed against the school's standards before signing.

Licensing managed by
Fanatics Licensing Management
Where you apply
BrandComply CAMPUS
Typical collegiate royalty
10–15% of net sales
License types

Licenses University of Wisconsin offers.

Each type is its own approval. Most brands start with the standard license and add others once they’re selling.

  • Standard trademark

    The core license to put the school's names and logos on products, in the categories and sales channels you're approved for.

Step by step

Getting your University of Wisconsin license.

  1. 01

    Create your company profile in BrandComply CAMPUS

    Register your company with your business details, product categories, factories and sales channels. This profile is what the licensing team reviews first.

  2. 02

    Apply for University of Wisconsin

    Submit a license application for University of Wisconsin with a marketing plan written for its fans. Focus on the categories and channels you'll actually use, and show real retail demand.

  3. 03

    Send insurance and supply-chain documents

    Expect a certificate of insurance with an additional insured endorsement naming the licensor, typically occurrence-based product liability coverage written as dollar figures. You'll also disclose the factories that will make licensed product and confirm your code of conduct.

  4. 04

    Sign the agreement and pay the advance

    When University of Wisconsin approves, you'll sign a license agreement that sets your categories, channels and royalty rate, and pay any advance due at signing.

  5. 05

    Get every design approved before you produce

    A signed license doesn't clear you to manufacture. Each product category and sales channel is approved separately, and every piece of artwork is submitted and approved before production. Even small color corrections are resubmitted, so the finished product matches what was approved.

  6. 06

    Report royalties on time

    File royalty reports in BrandComply CAMPUS on the schedule your agreement sets, including periods with no sales. Late or missing reports can hold artwork approvals or end the license.

Mistakes that slow University of Wisconsin approvals

  • Asking for every category and channel instead of a focused request.
  • Producing before artwork is approved in the portal.
  • Skipping zero-sales reports.
FAQ

University of Wisconsin licensing questions.

Who handles licensing for University of Wisconsin?
University of Wisconsin's trademark licensing is managed by Fanatics Licensing Management, and brands apply through BrandComply CAMPUS.
What types of licenses does University of Wisconsin offer?
University of Wisconsin offers standard trademark licenses. Each is approved separately, so a standard license doesn't cover NIL, promotional or specialty products.
What royalty rate and advance will I pay for University of Wisconsin?
Collegiate royalty rates usually fall between 10% and 15% of net sales, and most schools also charge an advance when the license is issued, which is credited against the royalties you owe. University of Wisconsin's exact rate and advance are set in its license agreement. Onbase can walk you through what to expect before you apply.
Do I need a license to sell products with University of Wisconsin's logo?
Yes. Any product that uses University of Wisconsin's names, logos or marks needs a license, and every design has to be approved before it's produced or sold.
Can Onbase help me get licensed with University of Wisconsin?
Yes. Onbase runs license acquisition for brands end to end: the company application, the University of Wisconsin request and marketing plan, onboarding documents, and design approvals.

Get licensed

Get licensed with University of Wisconsin.

Onbase runs the Fanatics application for you, from the company profile to signed agreements and approved designs.