Concho
From $400K with a handful of licenses to a scalable national headwear program.
Concho USA is a collegiate headwear brand founded in 2022 by Texas A&M students Carter Kuo and Jackson Scheen. The company specializes in premium rope hats that blend tradition with modern design, drawing inspiration from the Concho River region in West Texas and the Texan lifestyle.
The roadblock
- 01Scaling obstacles despite early success — $400K in licensed sales on minimal licenses.
- 02Navigating multiple IP managers, each with different requirements.
- 03Managing institutional approvals, categorical clearances, retail authorizations, and product-level sign-offs.
- 04Royalty reporting fragmented across multiple licensing bodies.
The play
Strategic portfolio development across multiple conferences and IP organizations.
Multi-level approval management — institutional, categorical, retail, product-level.
Direct relationship management with CLC, Affinity, and other IP managers.
Full compliance and royalty reporting under one roof.
Conference expansion strategy targeting Texas schools and the SEC.
Your turn
Let's build your licensing program.
Book a free 30 min call. No pitch deck, no commitment. One flat $4,000 a month to work with Onbase, with new license acquisitions included. We start with 3 months, then it's month to month.
Book a call or text us at (385) 412-8810