Thread Wallets
Turning a distinctive carry brand into a national licensing program.
Thread is a premium carry brand founded in 2015 by Colby and McKenzie Bauer, known for the world's thinnest, most functional wallet. The company has evolved into a lifestyle brand focused on minimalist everyday carry essentials with a devoted following and major editorial features.
The Roadblock
- 01In-house licensing management became unsustainable as the portfolio grew.
- 02Administrative burden consumed core team resources.
- 03Complex compliance and reporting requirements across multiple IP managers.
- 04Lengthy approval processes were blocking new product launches.
- 05Expansion opportunities at major universities were being missed.
The Play
Took over existing license management and streamlined compliance.
Identified and secured high-value opportunities at flagship universities.
Expanded across SEC, Big Ten, ACC, Big 12, and Pac-12 through CLC, Affinity, and Fanatics.
Managed product approvals for new designs end-to-end.
Opened retail distribution beyond direct-to-consumer channels.
Handled all royalty calculations and reporting.
“Onbase took licensing off our plate completely, and now we can focus on what we're great at.”
— The Game Caps
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