How to get licensed with University of Missouri

University of Missouri runs its trademark licensing program through Affinity Licensing. Brands register with Affinity, request University of Missouri specifically, and are reviewed against the school's own standards before signing an agreement.

Licensing managed by
Affinity Licensing
Where you apply
Affinity licensing portal
Typical collegiate royalty
10–15% of net sales
License types

Licenses University of Missouri offers.

Each type is its own approval. Most brands start with the standard license and add others once they’re selling.

  • Standard trademark

    The core license to put the school's names and logos on products, in the categories and sales channels you're approved for.

  • NIL

    Lets you pair the school's marks with current athletes' names, images and likenesses. The athletes' rights are secured separately, usually through a group licensing partner.

  • Promotional & premium

    For giveaways, corporate gifts and promotional items rather than products sold at retail.

  • Alumni & pro player

    Products that feature the school's former athletes, including players now in the pros.

  • Specialty collections

    7 programs

    Separate approvals for specific marks and collections, such as vintage logos, anniversaries, campus collections and co-branded lines.

Step by step

Getting your University of Missouri license.

  1. 01

    Register as a licensee with Affinity

    Create your company profile in the Affinity licensing portal with your business details, product categories and where you sell. Affinity reviews the company before any school sees the request.

  2. 02

    Request University of Missouri

    Apply for University of Missouri with a plan written for its fans: the products, the channels, and why your line adds something its current licensees don't. Proof of retail demand, like named retailers or purchase orders, carries the most weight.

  3. 03

    Send insurance and supply-chain documents

    Expect a certificate of insurance with an additional insured endorsement naming the licensor, typically occurrence-based product liability coverage written as dollar figures. You'll also disclose the factories that will make licensed product and confirm your code of conduct.

  4. 04

    Sign the agreement and pay any advance

    Once University of Missouri approves, you'll sign a license agreement covering your approved categories, channels and royalty rate, and pay any advance due at signing.

  5. 05

    Get every design approved before you produce

    A signed license doesn't clear you to manufacture. Each product category and sales channel is approved separately, and every piece of artwork is submitted and approved before production. Even small color corrections are resubmitted, so the finished product matches what was approved.

  6. 06

    Report royalties on Affinity's schedule

    Report sales and pay royalties through Affinity on the schedule in your agreement, including periods with no sales. Missed reports put approvals and the license itself at risk.

Mistakes that slow University of Missouri approvals

  • Applying with a generic plan that doesn't mention University of Missouri.
  • Selling in a channel your agreement doesn't cover.
  • Producing samples or inventory before artwork is approved.
FAQ

University of Missouri licensing questions.

Who handles licensing for University of Missouri?
University of Missouri's trademark licensing is managed by Affinity Licensing, and brands apply through the Affinity licensing portal.
What types of licenses does University of Missouri offer?
University of Missouri offers standard trademark, NIL, promotional & premium, alumni & pro player and specialty collections licenses. Each is approved separately, so a standard license doesn't cover NIL, promotional or specialty products.
What royalty rate and advance will I pay for University of Missouri?
Collegiate royalty rates usually fall between 10% and 15% of net sales, and most schools also charge an advance when the license is issued, which is credited against the royalties you owe. University of Missouri's exact rate and advance are set in its license agreement. Onbase can walk you through what to expect before you apply.
Do I need a license to sell products with University of Missouri's logo?
Yes. Any product that uses University of Missouri's names, logos or marks needs a license, and every design has to be approved before it's produced or sold.
Can Onbase help me get licensed with University of Missouri?
Yes. Onbase runs license acquisition for brands end to end: the company application, the University of Missouri request and marketing plan, onboarding documents, and design approvals.
Also licensed through Affinity

Get licensed

Get licensed with University of Missouri.

Onbase runs the Affinity application for you, from the company profile to signed agreements and approved designs.

Get started